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PLAY GAMES

Engagement Is the Intervention.
Everything Else Is Noise.

Reading scores are at a 30-year low, and declining across every grade level. Not because we lack curriculum, but because students have checked out. Shoelace is the only platform that makes adolescents choose to read complex text for 30 minutes straight.

Award winning and globally recognized.

The Real Problem

The Crisis Isn't Content. It's Stamina.

30yr
The Symptom

Reading scores across elementary and middle school have reached their lowest point in three decades.

100%
→ 0%
The Misdiagnosis

Incumbent programs promise standards coverage and compliance. But coverage doesn't accelerate students who've already given up.

30min
The Real Problem

Schools don't have a reading problem. They have a stamina problem. The 30 minutes of weekly focused practice that struggling readers need simply doesn't happen.

Most literacy programs offer 100% coverage but 0% growth for the students who've already checked out.

50%

of students meeting fidelity show accelerated reading growth in as little as 4 weeks

What Happens When Students Choose to Read

In pilots across Michigan, Oklahoma, Florida, and more, Shoelace didn't just engage students. It accelerated them.

This is not a product. This is a transformation contract. We guarantee outcomes.

Start to see accelerated reading growth in 50% of your students after four weeks of fidelity play. By end of term, real, measurable outcomes - or we keep working with you until you do.

Shoelace Learning Engine - Adaptive reading comprehension through game-based learning with colorful characters

The Learning Engine

Learning That Feels Like Play

Our adaptive learning engine disguises rigorous reading practice as an engaging game. Students answer comprehension questions without ever feeling like they're being tested.

🎯
Stealth Assessment: Questions feel like gameplay, not tests
Adaptive Difficulty: Content adjusts in real-time to each student
🎮
Game Mechanics: Progress, rewards, and characters keep students engaged
Explore the Platform →

The Journey

Where Are Your Schools on the Journey?

Complicit

Educators know there's a problem. Students have checked out. But no one is willing to make a change.

Committed

Leaders commit to testing something new to engage students in their learning.

Re-definer

Learning becomes student-led through motivation. Teaching becomes about supporting learners with intelligent insights.

Co-creator

The scope of the medium and the message is invested in by learners and educators to transform learning.

Where do your schools truly sit?

Wherever your schools are today, we have a partnership path to move you forward.

Find Out in a Vision Meeting →

Success Stories

Schools Making the Shift

When we started, teachers called Dreamscape 'the golden carrot that motivated reluctant learners.' Now it's how we identify students who need intervention, with no extra work required.

TK
Tanya Kitchen Teacher, Red Deer Public Schools, Alberta

Outcomes: 92% license activation, 52% accelerated learning in 4 weeks

I'm able to assign lessons that correlate with my current curriculum or by need. It allows me to differentiate the skills students are working on to better target their areas of need.

VA
Victoria Agne Teacher, Newaygo Public Schools, Michigan

Data backed, research driven results.

A wide scale efficacy study with Michigan Virtual confirmed dramatic reading growth.

92%

License Activation
(vs 65% industry avg)

85%

Student Engagement
sustained over 8 weeks

50%

Accelerated Growth
in as little as 4 weeks

Did you know?

Students using Shoelace for just 30 minutes per week show measurable growth in vocabulary and reading comprehension within the first 4 weeks of play.

The Difference

Why Engagement Works When Everything Else Fails

Stealth Assessment

We measure mastery without "testing." This removes the anxiety that kills performance in struggling readers.

Zone of Proximal Development

Our learning engine keeps students at the edge of their ability, stopping the cycle where work is too hard or too boring.

Game-Based Motivation

Students aren't "doing school." They're playing games that adapt reading complexity in real-time based on their specific gaps.

Students who've given up on reading choose to engage with complex text. Not because they have to, but because the game makes them want to.

The Future of Learning is FUN!

Explore our innovative games and see how students are transforming their reading skills.

Learn more →
FOR SCHOOLS + DISTRICTS

Choose Your Path to Literacy Momentum

Starting at $3,000 per school. From 4-week engagement pilots to full acceleration partnerships - we match our partnership to your readiness.

2 packages
30 days to first results
Guaranteed outcomes
See Packages
NEW

Shoelace Store Now Open

Dreamscape character stickers, journals, magnets, and kids' apparel. Perfect for classroom rewards, tournament prizes, or reading celebration gifts.

🎨 Stickers 📓 Journals 🧲 Magnets 👕 Kids Tees
Shop Shoelace Merch →

For Education Leaders

Two paths to literacy momentum - starting at $3,000 per school. Ready to start your transformation?

Schedule a Vision Meeting

For Educators

Want to try Shoelace in your classroom?

Start Your Free Trial

We're on a mission to deliver one billion learning moments.

953,815,947 LMD

LMD = Learning Moments Delivered. Student engagement delivers roughly 700,000 LMDs per week.

Each skill experience is a player's interaction with a piece of Shoelace educational content, allowing us to help them discover and improve their weakest content on the site.

Explore the Platform
3 What's New?

Spotlight

🏆 April 2026

Shoelace Global Reading Tournament

Which school will be named #1 Reading School in the World? April 13-May 8; Grade 3-8; $500/school.

Sign up now →
🏆 FALL 2025

Oklahoma Statewide Tournament

1,240 students
91% activation
+4 mo growth

"Students were begging to play."

See Full Results →
NEW

Shoelace Store Now Open

Dreamscape character merch, stickers, journals & more.

🎨 Stickers 📓 Journals 👕 Apparel
Shop Now →